LinkedIn Employee Brand Advocates

Towards the end of 2018 LinkedIn launched their next generation of LinkedIn Company Pages which, they say, have been rebuilt from the ground up to make it easier for companies like yours to adopt constructive conversations with LinkedIn’s community of more than 590 million members.  Click here to find out why these changes should matter to you.  So why should you encourage your employees to be advocates of your brand?

Your LinkedIn company page will often be among the first place where potential clients and employees will visit to learn more about your business.  According to LinkedIn, content has 2 x higher engagement when shared by employees and on average, your employees have a network that is 10 times larger than your company’s follower base.*

Here’s some tips from Ann Davies, Owner of BizWizUK to help you manage your company’s LinkedIn company page strategy and encourage your employees to become advocates of your brand:

  • Define your social media policy, explaining what is okay and what is not okay for your team to share.  Offering guidelines will help them feel more knowledgeable in your future aims and objectives.
  • Do not assume that your employees will know how to use LinkedIn. Offer training as some will be more active and knowledgeable than others.
  • Set up a company engagement group such as WhatsApp, to help encourage engagement.  We use WhatsApp and have seen this work extremely well, there are others including Slack and workplace by Facebook.
  • Encourage team members by asking for news such as work anniversaries, team news, projects they are working on, in fact anything which is relevant, including videos for those confident in doing so. Featuring employees giving an insight into your culture offers a look into the brand’s people and personality and LinkedIn pages are a great way to reflect this, especially if you are looking to recruit.
  • Celebrate new business wins, client reviews, together with any PR coverage, any good news story alongside nicely designed, branded imagery.  Striking visuals are key to separating your page from your competitors.
  • Position yourselves as the thought leaders in your sector by sharing useful content that shows your brand as an authority in its field.
  • Monitor engagement and ways in which you can do this are by identifying Company Page metrics, measuring success such as the number of employees participating, the reach of your messaging; shares, likes, comments, new followers and click-through-rates (CTR).
  • Evaluate what is and what isn’t working and make necessary changes to improve, using a ‘test and measure’ approach.  Feedback from your employees will also play a crucial role in your plan, you might want to consider a brain-storming workshop to capture everyone’s ideas.

If you are looking for that dream role or employee, please get in touch with us today!

BizWizUK offers bespoke LinkedIn training as well as an outsourced social media marketing service.  If you would like to discuss your future social media requirements, bespoke to your company, please contact Ann Davies on 07752 539719 or 0161 826 7181 or email ann@bizwizuk.co.uk.

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05Jun2019